About this articleEuropean Business Review - Clarifying Strategy is Simple. Aligning Your Organization Is Not - download article.

A clearly defined and shared understanding of strategy is required before resources can be optimally aligned.

Big hairy problems arise when it isn’t.

The article offers tools to tackle these challenges:

  1. Clarity on the operating model and the implication on people, process, and technology;
  2. Rallying around the growth strategy;
  3. Real functional alignment around the business strategy; and
  4. Mobilizing talent in new ways to deliver desired results
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