Good Customer Experiences...Starts and Ends with Good Business Processes

WorkFit Product Customer Journey Customer Experience

Creating good customer or constituent experiences is the difference between great companies and all others. What is a great experience? My working definition: a great customer experience delivers the outcome the

5 Ways to Improve Your Customer Experience

WorkFit Product Customer Journey Customer Experience Improve

More and more of today’s business transactions require customer involvement in the product or service.  Customers now print and scan their own airline and movie tickets, perform banking transactions, and order just

Identify your Industry’s Customer Experience Factors

Customer Journey Customer Experience

In the last blog, we explored how a deep understanding of your customer segments (and their expectations of your product) can drive Value Innovation. We identified the reasons that customer subsets choose your

Identify Your Unique Customer Segments

Customer Journey Customer Experience

In the last blog, we shared a 5 Step Process helping teams to build a unique Customer Value Profile for their enterprise.  Focusing on building a unique customer profile, allows organization to delight specific

Five Steps Towards Delighting Your Customer

Customer Journey Customer Experience

“The customer is always right.” It is one of the most fundamental tenants in business and marketing. How many of us actually know how to capitalize on its true meaning?