Blog

last blog, we explored how a deep understanding of your customer
segments (and their expectations of your product) can drive Value Innovation. We identified the reasons that customer subsets choose your product, prioritized which customer segments were the best fit given your organizational capabilities, and searched for synergies in serving specific customer segments in parallel.

by Diana Fischer

5 Step Process helping teams to build a unique 
Customer Value Profile for their enterprise.  Focusing on building a unique customer profile, allows organization to delight specific customers, steer away from the competition, and move towards true Value Innovation
Now, we are going to break down the process into its parts and dive into the details!

by Diana Fischer