Ensure everyone in the organization, from top to bottom, clearly understands the unique customer value proposition
A great customer experience drives every element of the design of the operating model and culture.
Define and manage the network of business processes that deliver value to customers and trading partners
Develop a systematic approach to initiate and prioritize projects that contribute directly to the corporate vision
Forbes Technology Council
Article: "Why Digital Transformations Fail: Closing The $900 Billion Hole In Enterprise Strategy"