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In the last blog, we shared a 5 Step Process helping teams to build a unique Customer Value Profile for their enterprise. Focusing on building a unique customer profile, allows organization …

As any good business strategist, enterprise architect or C-Suite leader will acknowledge - there is a constant level of alertness and focus on failure and success factors, in other words, …

“The customer is always right.” It is one of the most fundamental tenants in business and marketing. How many of us actually know how to capitalize on its true meaning? …