Recent Posts by Mark Withington:
by Mark Withington, on May 3, 2022 10:15:00 AM
Omnichannel customer experience describes a holistic strategy for creating a seamless customer experience (CX) by thoroughly integrating all the points of contact and communication between a supplier and a consumer …
Read Storyby Mark Withington, on Mar 14, 2022 11:45:00 AM
The customer journey is the totality of interactions an individual has with a brand or product. Within the customer journey are a multitude of customer experience (CX) touchpoints that are …
Read Storyby Mark Withington, on May 12, 2021 1:07:51 PM
Read Time: 4 minutes Does your organization actively measure and report on your customer experience (CX)? Or is your customer experience a vague catchphrase, like “This initiative is critical to …
Read Storyby Mark Withington, on May 5, 2021 12:25:59 PM
Read Time: 4 minutes The last time you bought health insurance, financial services, a driver’s license, internet/mobile phone services, or for that matter any service, did you feel like your …
Read Storyby Mark Withington, on Apr 13, 2021 2:53:21 PM
Read Time: 6 minutes Hang with me: what does the world of theatre have to do with customer experience best practices? I think it’s the perfect parallel to understanding the …
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